We were lucky enough to chat with the Fashion Advocate (community of like minded fashion labels who passionate about ethical fashion) recently about the inside workings of The Clean Skin Movement! 

Here a couple of excerpts from the interview , with a link to the full interview at the end!

There’s nothing more fulfilling than following your dreams and pursuing your passions, especially if it means helping others to live healthier happier lives.

Sasha Morello knows the feeling, and she’s doing her part to make a positive difference in the beauty industry. As founder and CEO of The Clean Skin Movement, a skin care range made from superfoods rather than synthetic ingredients, Sasha is standing by her belief that health and happiness can go hand in hand.

Why are you so enthusiastic about clean eating and clean skin care?
I am very passionate about holistic health. I want to be the best version of me that I can be and for that to happen, my body has to be healthy. As you get older, you realise that you can’t take your health for granted.

It’s easy to assume that ‘looking after your body’ is just about diet and exercise, but it’s more than that. It’s also about eliminating chemicals that impact your physical and mental health. Unfortunately, toxic ingredients can be found everywhere in our homes, and the potential effects can cause cancer, lower IQ, reproductive problems and disruption to the endocrine system. Allowing synthetic, artificial and toxic ingredients to attack your body invariably will affect your body’s immune system, causing a raft of health problems, from the big ones listed above to other issues such as hay fever, asthma, and dermatitis, just to name a few.

Many people understand clean eating, but they haven’t made the connection with what they put on their skin. The skin care industry is an unregulated category that still contains a raft of chemicals and questionable synthetic ingredients. It doesn’t make sense to eat clean but then feed your skin a diet of toxic, artificial and synthetic skin care.

The Clean Skin Movement principle goes further than “natural” skin care though; it extends the concept of healthy eating and applies it to your skin, and it’s about replacing synthetic ingredients with nutrient-rich superfoods and organic plants to feed your skin a healthy diet. This is the core principle behind our range.

What are some misconceptions you encounter about natural skin care products, and how do you clear them up with your customers?
I could talk about natural skin care misconceptions for a long time! The trend towards 'natural' beauty from a holistic level is a good one, but unfortunately the lack of regulations around the use of the term 'natural' makes it often meaningless and breeds a whole lot of beauty products that simply do not go far enough in delivering a healthy diet for your skin or removing harmful ingredients. Skin care products only need to contain 1% natural ingredients to use the term 'natural' on the pack, which means in some cases 99% of the ingredients are not natural but made in a lab. Just because something is natural doesn’t make it suitable for your skin.

There are two misconceptions that upset me the most. The first is when skin care contains an ingredient that is referred to as 'naturally occurring in your body' and hyaluronic acid is an excellent example of this. I don’t know why people are fooled by this statement. While the statement is right, and your body may naturally produce the ingredient, let me put this out there… The equivalent ingredient in the skin care you’re buying was not created by your body or any other human’s body! So, you need to ask yourself, where has this ingredient come from? In the case of hyaluronic acid, if it’s vegan, it most likely came from fermentation bacteria found in lungs of horses with influenza, and if it’s non-vegan, it came from rooster combs, eyeballs and giblets! Most of the time it’s not nice.

The second statement to watch out for is 'naturally derived ingredients' which basically means that the ingredient was once natural but has since undergone extreme chemical manipulation in a lab and now no longer has any resemblance to the original ingredient. Basically, you are just putting a whole lot of chemicals or alcohol on your skin under the guise that it was once natural.

Unfortunately, there are marketers out there selling 'natural skin care' who are using clever marketing tricks but don’t stand behind the ethics of their brand. Luckily, you can choose your skin care, and The Clean Skin Movement offers you a 100% plant-based superfood alternative. We have simple and easy-to-understand ingredient panels and products that are 100% clean of synthetic, artificial, chemically altered, naturally derived and animal by-products. Our products are just plant-based superfoods, and absolutely nothing else.

Your products are made 100% from superfoods. What kind of benefits do these ingredients yield?
Mother nature has supplied us with a bounty of ingredients to topically apply to our skin that nourishes and repairs it. Your skin is the biggest organ of your body and it needs vitamins and minerals to function optimally. While you might eat a healthy diet, your brain doesn’t necessarily prioritise your skin when allocating vitamins and minerals. Luckily, the fact that the skin is absorbent means that these vitamins and minerals can be topically applied and benefit your skin’s health. When we formulate a product, we look at the vitamin and mineral mix that we want in the product, and then we research superfoods that fit that vitamin and mineral profile.

Superfoods are purer, richer and safer than their synthetic alternatives and they feed the skin a healthy diet. Superfoods are a natural protector against free radical destroying collagen, and they give your skin a multi-vitamin boost, rich in skin-plumping fatty acids. They create a hydrating shield with mega moisturisers that prevent dryness and for people with sensitive skin, superfood skin care is an excellent alternative to harsh, irritating chemical ingredients. Just as importantly, superfoods are a powerful healing aid, with antiseptic and astringent properties for oily and breakout prone skin. They are a win for your skin!

Interview by Rachael Bouley.

From The Fashion Advocate x

You can read the full article here